The Title Page
The title page of business plans should be one page and include the business name, address, and contact information. The contact information should include the business owner's name and/or the President/CEO if the business is incorporated. Many times business plans also include a confidentiality statement and a disclaimer.
The Table of Contents Section
The table of contents section of business plans is usually one to three pages long. The table of contents section should show an outline of the business plan content including all title sections and title subsections. The table of contents section should also provide page numbers for easy access to information.
The Executive Summary Section
The executive summary section of business plans should detail the critical information included in important title sections. The purpose of the executive summary section is to show a quick overview of major points in the plan. The executive summary section is usually no more than six pages and includes valuable information for investors who may not want to read the entire plan.
The Mission and Strategy Statements Section
The mission and strategy statements section of business plans highlight where the new business “is” currently and when it plans to “go.” The mission and strategy statements section should detail the procedures the company will use to achieve its mission. The mission and strategy statements section is usually a few pages.
The Operations Section
The operations section of business plans provides information on the planned daily operations of the business. This includes everything from getting materials from suppliers to staffing responsibilities.
The Management and Staffing Section
The management and staffing section of business plans includes the company's plan for hiring and training management and employees. This may also include temporary staff and shipping and delivery personnel.
The Marketing and Promotions Section
The marketing and promotions section of business plans shows a market description, competition analysis, pricing, distribution strategies, and the marketing and promotion tactics planned. The marketing and promotions section outlines how the business will sell its product or service.
The Finances Section
The finances section of business plans should include current financial statements, forecasted finances, and information on any loans. The finances section needs to show a profitable forecast for the business. If it does not, the company needs to rework the business idea.
The Appendices Section
The appendices section of business plans provides documents to support the information in business plans. This may include intent letters, charts, diagrams, resumes, licenses, patents, trademarks, floor plans, budgets, demographics, facility rental or purchase agreements.